In a surprising and highly publicized move, **Apple Inc.** has announced its withdrawal from a $1 billion advertising campaign with the International Olympic Committee (IOC).

The decision comes in response to what the company describes as the Olympics’ increasingly “woke” agenda, a stance that has stirred significant debate within both corporate and sporting worlds.

Apple has been a prominent sponsor of the Olympic Games for nearly three decades.

The company’s cutting-edge technology and innovative advertising campaigns have become synonymous with the global sporting event, enhancing the viewer experience with advancements such as virtual reality coverage and mobile connectivity.

The partnership was not only lucrative for both parties but also symbolized a blend of athletic excellence and technological prowess.

Apple’s withdrawal was precipitated by a series of events during the opening ceremony of the 2024 Paris Olympic Games, which featured performances and artistic displays that some viewers found controversial. A segment involving drag queens and dancers in a scene that resembled Leonardo da Vinci’s “The Last Supper” sparked outrage among conservative audiences and religious groups