“Campbell’s Soup: A Tale of Survival Amidst a Changing Market Landscape”
On the Brink: The Future of Campbell’s Soup
Campbell’s Soup, an iconic American brand cherished for nearly two centuries, is grappling with the possibility of closure.
The company’s struggle stems from an evolving consumer trend leaning towards natural, unprocessed food options, straying from the traditionally processed offerings Campbell’s is known for. In a bid to diversify its portfolio and cater to changing consumer demands, Campbell’s acquired various companies, an endeavor that unfortunately culminated in a hefty $9 billion debt.