Browns owners Dee and Jimmy Haslam revealed Kelce’s role will focus on player development and fan engagement—with immediate plans to launch “Tight End University: Cleveland Edition,” a training camp merging his KC-based program with the Browns’ facilities. “Travis understands Ohio’s football soul,” said GM Andrew Berry, noting Kelce’s childhood Browns fandom (he famously wore a Bernie Kosar jersey under his uniform during the 2023 Super Bowl). The deal includes a hilarious clause: Kelce must perform “Here Comes the Boom” at halftime of one Browns-Chiefs game annually.

The NFL world exploded with reactions. Patrick Mahomes tweeted “Bro forgot to tell me he was buying the competition,” while brother Jason Kelce posted a photo of their childhood bedroom covered in Browns posters with the caption “Mom’s gonna cry again.” Even LeBron James—a minority owner of the rival Steelers—welcomed Kelce to “the Ohio sports owner’s club” with a bottle of Lobos 1707 tequila delivered to the podium.

Kelce’s first move? Commissioning a statue of himself and Jason as kids in the Browns’ training facility “so rookies know where real hustle comes from.” As he left the presser, he grabbed a Dawg Pound mask and led the room in a chant: “Chiefs by trade… Browns by birth!” The NFL’s most charismatic tight end just rewrote the rules—again.