At 41, Lara unveiled the brand on Instagram, describing it as “designed and made in the USA” with a strong emphasis on quality and patriotism. “LT Brand was born from my love of fitness and my deep pride in this country,” she wrote. “From concept to sewing to the final product—every piece is proudly designed and made right here in the USA.”

The collection features red, white, and blue color schemes, “American Made” slogan tees, and versatile black athletic sets. A launch video revealed sketches, fabric choices, and finished designs. Lara highlighted that each piece is “made to move with you” and built for the “beautiful chaos of motherhood, work, and everything in between.”

Although her focus has shifted toward fashion, Lara remains a voice in political commentary. Just two days before the launch, she appeared on Benny Johnson’s show to address public interest in the Jeffrey Epstein files. She dismissed any secret effort to suppress them, saying, “I believe that there will probably be more coming on this,” while noting that any releases must protect witnesses and minors.