The partnership marks a triumphant return to beauty for Lohan, who has spent recent years focusing on her successful Dubai-based lifestyle brand and Netflix rom-com resurgence. Revlon CEO Debra Perelman revealed the collaboration includes a “Fire & Ice: The Next Chapter” collection co-created by Lohan, featuring a bold new ruby-red lipstick shade dubbed “Lohan’s Luck” and a reimagined fragrance with notes of pomegranate and smoked vanilla. “Lindsay embodies the duality of this brand—glamorous yet gritty, timeless yet fearless,” Perelman said as fireworks spelled “FOREVER ICONIC” over the Pacific.

Fashion and beauty insiders are already hailing this as “the redemption campaign of the decade.” Original 2004 campaign photographer Patrick Demarchelier (who shot Lohan at 17) posted a side-by-side comparison with the caption “The phoenix rises,” while Donatella Versace—who dressed Lohan for the announcement—called it “a victory for every woman who’s ever reinvented herself.” Social media erupted with nostalgia, with fans sharing clips of Lohan’s early-aughts Fire & Ice commercials alongside her Mean Girls quotes.

But the most emotional moment came when Lohan revealed the campaign’s tagline: “Some flames never go out.” With rumors of a Freaky Friday sequel and now this megawatt beauty deal, it’s clear: Lindsay Lohan isn’t just back—she’s burning brighter than ever. The Fire & Ice relaunch drops this September, perfectly timed for the 20th anniversary of her original campaign. “Life moves fast,” Lohan grinned, channeling her inner Cady Heron. “But some things are so fetch they last forever.”