The multi-year partnership includes a limited-edition “Reba’s Reserve” bottle featuring her iconic silhouette and handwritten lyrics from “Fancy” on the label. Jack Daniel’s master distiller Chris Fletcher revealed Reba personally helped tweak the blend, insisting on “a little extra kick—like my red hair and my temper.” The campaign will feature Reba in ads crooning whiskey-soaked jingles and hosting “Honey & Harmonies” barn concerts at her Oklahoma ranch.

Nashville erupted in celebration, with Dolly Parton quipping “Well butter my butt and call me a biscuit—Reba just out-did all of us again!” Meanwhile, Blake Shelton tweeted “Now we know why she really left The Voice… to start The Pour.” Even non-country stars joined in—Post Malone (a noted whiskey collector) posted a throwback of Reba’s 1990s sitcom with “Now THIS is how you do product placement.”

The first “Reba’s Reserve” bottles drop this fall, complete with QR codes linking to exclusive acoustic performances. As fireworks shaped like whiskey bottles and fiddles lit up the Lynchburg sky, Reba left fans with a wink: “Remember kids—just like love, good whiskey should be smooth, sweet, and strong enough to knock some sense into you.” Country music’s reigning queen just claimed her crown in spirits—and nobody’s arguing with the results.