The lawsuit names 13 Old Spice products – among them, Old Spice Lionpride and Arctic Force High Endurance deodorants – that it says have affected “hundreds, if not thousands, of consumers.”A spokesman for Procter & Gamble, Damon Jones, said the products are safe to use. The problems a small number of consumers are experiencing are not chemical burns, Jones said, but skin reactions that can be caused by a range of factors or ingredients, such as alcohol or fragrance. The complaints posted online, Jones said, are not exclusive to Old Spice.

According to the lawsuit, filed in U.S. District Court in Columbus, there have been hundreds of online complaints about the products.“We go to great lengths to ensure our products are safe to use, and tens of millions of men use this product with confidence and without incident every year,” Jones said in a statement. “A small number of men may experience irritation due to alcohol sensitivity, a common ingredient across virtually all deodorant products. For men who have experienced a reaction to a deodorant, an antiperspirant may be a better option because they have a different formulation.”

“In addition to blog complaints, YouTube features numerous videos also documenting armpit irritation, rash(es) and burning caused by Old Spice deodorant,” the lawsuit states. “Indeed, the problem is rampant, and rather than acknowledge the serious issue, Defendant is concealing it, in order to continue selling the product and reap windfall profits.” Read More below