While she spent time in the NICU, another mother made what she probably thought was an innocent comment about “be glad you don’t have twins.”

The Smiths weren’t angry at this woman, but they get an idea they hoped would save another couple from being shattered all over again during a fragile time – a purple butterfly sticker to indicate whether the parents connected to that baby had suffered a loss.

That way parents wouldn’t have to tell their story over and over, and other parents would know to be respectful.

The Smiths began fundraising and have had great success. Purple butterflies have started to pop up in hospitals all over the U.K. and hopefully plan to one day name their charity after their daughter, Skye.