Senior officials say that the administration is reconsidering how people sit down for daily press briefings, which could cause long-standing media organizations like CNN, The New York Times, and NBC to lose their coveted front-row seats. The objective? reflecting how Americans’ news consumption habits have changed in the digital era.
A Reference to Influencers and Digital Media?
According to a senior White House official who spoke exclusively to Axios, the proposed changes are meant to “modernize” media access. The official gave as justification for reconsidering the room’s design the increasing impact of podcasts, digital platforms, and independent content producers.
“Favorable coverage isn’t the only objective,” the official stated. “It’s about adjusting to how people consume media today.”
Giving seats to nontraditional voices—think YouTubers, TikTok influencers, and well-known Substack writers—who have amassed sizable followings but have not traditionally had official access to White House press briefings is one possible adaptation.